Introduction to Business Model Processes in Bremen, Barcelona and Oslo

Business Model Innovation Game

In each of the GreenCharge pilot cities, a Business Model Innovation Game has been undertaken with a selection of stakeholders in each city (known as Local Reference Groups). The representation level within the group of people with different backgrounds is depicted by the size of the circles shown in the diagram.

GreenCharge pilot cities vary according to e-mobility investment and operating costs, revenues, electricity grid governance, renewables share, transport mode characteristics, market demand and national policies. These provide diverse testing environments for new electric mobility systems and approaches.

At a national level, many of these aspects have been compared by our GreenCharge partner Hubject, through their Electric Mobility Index (HEMI), which shows that Spain, Germany and Norway –  hosts to our GreenCharge pilot cities – are among the leading European nations within electric mobility.

GreenCharge will go through two stages to build and define business models. We are starting with what is known as the “St. Gallen” business model concept. An overview is summarised in the diagram, adapted from our initial research and stakeholder engagement.

Further information can be found in Deliverable 3.2 “Initial Version of Business Models,” available soon on our website. This business model will be monitored as it plays out in each city over the course of the GreenCharge project, and adapted and updated – with the help from our Uptake Cities Group – culminating with practical policy recommendations by the end of 2021.

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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 769016